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When it comes to the appointments in your practice ...

There's a difference between hoping the phone will ring, and knowing it will ring ...

I'm having a coffee at one of my favourite cafes.  

I've got nowhere else to be, so I came down here to write about what it's like when you have a breakthrough in your business ... the feeling when you shift from wanting and striving and hoping ... to getting, and having and enjoying.

For many professionals, the ultimate 'breakthrough' is when you don't have to worry about where clients are coming from, because you ... or your associates or staff ... have a constant stream of new clients coming in from your marketing and word of mouth referrals.

For others, it's more about their reputation and the 'type' of client they're after ... some only want competitive athletes ... others want to build a practice focussing on women in pregnancy ... others want to be known as THE place to go for tendon injuries ... or nerve problems etc.
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They don't just want to be 'busy' ... they want to be busy in a certain 'niche'.

And so I thought I'd give you some important insights about using Facebook to attract new clients, whether you have a health care practice, coaching, or fitness facility.

Now, just some real quick background info on me ...

Dr Nic Lucas

BSc, MHSc, MPain Med, PhD

For 10 years, I ran a two-location health care practice with Osteopaths, Acupuncturists, Massage Therapists and Rehab studio.


I also co-founded the largest international scientific journal in the field of Osteopathic Medicine.


For the last 10 years I've consulted in the health and fitness industry on business development, digital marketing, and behaviour change.


And, I've also helped local business owners use digital media to develop their reputation and grow their business.

Dr Nic Lucas

BSc, MHSc, MPain Med, PhD

For 10 years, I ran a two-location health care practice with Osteopaths, Acupuncturists, Massage Therapists and Rehab studio.


I also founded the largest international scientific journal in the field of Osteopathic Medicine.


For the last 10 years I've consulted in the health and fitness industry on business development, digital marketing, and behaviour change.


And, Facebook has been a large part of what I do and teach.

I'm a health professional / researcher and an online business and digital media strategist.

Now, your reason for wanting to know about facebook advertising isn't because you want to know about facebook advertising ... right?

Advertising is just a means to and end ... to help you get an outcome that's important to you.

It's like a website ... you know you need one ... you might even want one ... but a website is not the reason you get up everyday and do what you do.

So, why might you be interested in facebook advertising?

Well, I could take an educated guess ... but being the pedantic researcher that I am ... I surveyed a few thousand health and fitness professionals who responded with these 6 reasons:

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    Reason 1: I'm just starting and I need to get new clients ... but I don't have a huge budget for marketing
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    Reason 2: I'm busy, but my associates/staff aren't ... and so I need to get them busy
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    Reason 3: I need a break!  I need a reliable source of new clients so when I go away for a few months, the practice / facility keeps running without me
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    Reason 4: I want to grow my personal reputation and brand
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    Reason 5: I want to learn how to attract a specific type of client in my area of interest
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    Reason 6: I want to increase awareness of my profession or a specific health issue

[Note: It's no surprise that none of them answered with "I want to learn facebook advertising."]

As I said, fb ads are a means to an end ... and you might identify with some of those 6 'reasons' above ... or you might have something different in mind.

Facebook advertising can be used to achieve each of these ... it's just a simple matter of learning how.

And because you're a qualified professional ... I know for sure that you can learn what I have to show you.

[Seriously, if I can learn this, you can ... and no doubt BETTER than me ... and I'm not being self-depreciating.]

So, let me walk you through what you need to know in order to achieve any one of those 6 'reasons' listed above.

Continue Reading >

If you've already decided that facebook advertising could never be 'your thing' ... then you can safely exit now 🙂

I wont even hit you with an exit-popup ... because I want to communicate with people who are IN ... and if you're in, you'll click that link above and continue.