I help people optimize their mind and business.
I do it because I love it, I'm expert at it, and it's my purpose.


I'm an entrepreneur with a background in neuroscience, medical research, and consulting. I have 5 degrees, including a Doctor of Philosophy (PhD).

I have a collection of other certifications coming out of my @ss ... the point of which is to demonstrate that I take learning, teaching and mastery very seriously.

I went to 9 schools before I dropped out of highschool.  So, I'm the last person you'd expect to have become an educated, professional entrepreneur.  And this simply means you can’t hide your potential from me. I can spot it a mile away, and I can give you the shift in perspective you need to reach for that potential.


I started my first publishing business in 1997 while I was a grad student, and within 3 years I was able to live on the income, working only a few hours a week. That’s when I learned my first lesson in leverage.

I then set up two health care practices, taught neuroscience, and started my research career. I did this for a decade.

I then wrote my first book and decided to self-publish, which meant I had to become expert at the online publishing and marketing model.

I also built an online education business with students from over 70 countries, thousands of people on live webinars, a number one podcast on iTunes, and an Amazon best seller called 'Finally Free'.

It wasn't long before people began asking for my help to start or grow their online 'digital' business.

I was invited to speak at business events in Australia and internationally, and started my own training workshops.

I built a digital agency, helping brands and entrepreneurs in different industries including coaching, consulting and professional practice, fitness, real estate, pharmaceuticals, personal development, fashion and supplements.

This led me to start my X10 Entrepreneur coaching, and here’s why ...


Since working with entrepreneurs, business owners and professionals, I've discovered the areas of life they’re stuck in. They often don’t believe in themselves, or have doubts about their ability and value.

They don't feel good enough, or that they're not deserving of a certain level of success. They frequently reveal that they're not sure of their deeper purpose in their life or business.

They have problems with work-life balance and face overwhelm. The relationship they have with themselves is strained, and they are highly judgemental of their own perceived limitations.And then there's the high achiever who spends their health to acquire their wealth, only to have to spend their wealth to try and regain their health.

And so my purpose is to help people become whole, to know what they want, why they want it and how to get it.

I focus on helping entrepreneurs, professionals, consultants, educators and advisors, because I understand of them in a way few others do.

Apply to Work With Me


The quality of your business is a direct reflection of the quality of your thinking.

In this program, people develop a sense of purpose and certainty, and a strategic plan to multiple their business X10.


I work with a small number of clients and develop a customised program based on the outcomes they want and the obstacles they face.

Very often we scale the outcomes beyond what they believed was possible, as the obstacles they faced become irrelevant.