I help people optimize their brain, mind, business, health and life.
I do it because I love it, I'm expert at it, and it's my purpose.

WHO I AM

I'm a scientist and entrepreneur with a background in brain and mind science, medical research, and consulting. I have 5 degrees, including a Doctor of Philosophy (PhD). 

I went to 9 schools before I dropped out of highschool.  So, I'm the last person you'd expect to have become an educated, professional entrepreneur.  And this simply means you can’t hide your potential from me. I can spot it a mile away, and I can give you the shift in perspective you need to reach for that potential.

ENTREPRENEURSHIP

I started my first publishing business in 1997 while I was a grad student, and within 3 years I was able to live on the income, working only a few hours a week. That’s when I learned my first lesson in leverage.

I then set up two health care practices, taught neuroscience, and started my research career. I did this for a decade.

I then wrote my first book and decided to self-publish, which meant I had to become expert at the online publishing and marketing model.

I also built an online education business with students from over 70 countries, thousands of people on live webinars, a number one podcast on iTunes, and an Amazon best seller called 'Finally Free'.

It wasn't long before people began asking for my help to start or grow their online 'digital' business.

I was invited to speak at business events in Australia and internationally, and started my own training workshops.

I built a digital agency, helping brands and entrepreneurs in different industries including coaching, consulting and professional practice, fitness, real estate, pharmaceuticals, personal development, fashion and supplements.

This led me to start NeuroCogniX Coaching and Consulting, and here’s why ...

WHO I HELP AND WHY I DO IT

Since working with high-performing founders, executives, and professionals, I’ve seen a different kind of challenge. They’re not lost or lacking belief. They’re mentally overloaded.

Their cognition is fast but noisy. They’re sharp thinkers slowed by mental static, stress, and complexity.

They’ve outgrown mindset coaching and want evidence-based transformation: a way to rewire the brain for speed, clarity, and precision.

My purpose is to help remove cognitive drag, align identity with performance, and operate at the speed of insight. I focus on those building companies, leading teams, and shaping industries: people who think deeply, act decisively, and want their mind to keep up with their ambition.